Entreprendre en océan bleu

Entreprendre en océan bleu

Brand: Les éditions Nullius in Verba
19.00 EUR In stock Buy at Merchant

This book by Renaud Sornin explores the 'ocean blue' strategy of creating a new market and becoming the sole competitor for a period. It offers lessons for entrepreneurs and creative thinkers.

  • The description claims that the ocean blue strategy involves creating a new market where the company becomes the sole competitor initially.
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  • Default Title — 19.00 EUR — In stock

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